THE VISION FITNESS STORY
Vision Fitness, a brand of Johnson Health Tech (JHT), designs award-winning fitness equipment, including treadmills, elliptical trainers, fitness bikes and strength equipment for the home and commercial markets. The Vision Fitness story began in 1993 as a division of Trek® Bicycle Company, one of the world's largest manufacturers of quality outdoor bicycles, where we pioneered the development of the smoothest and quietest exercise bikes available.
In 1996, Vision Fitness was spun off by the Trek Fitness management team to better focus on the specialized fitness industry. The company was renamed Vision Fitness because we believe everyone who begins a fitness program has a vision of how they want to look, live or feel. The Vision Fitness focus on selling high-quality bikes with Trek’s revolutionary magnetic resistance system won numerous awards, making our bikes easily the most decorated products in the industry. It also set the foundation for us to continue developing innovative products for the fitness industry.
In 1997, we introduced our line of folding and full platform treadmills and received great reviews from our customers. Our goal was to introduce a line of high-quality products at a better value than most of our competitors. Vision Fitness introduced the first extra-capacity treadmill (20-inch wide belt) for under $2,000. Since then, our treadmills have received significant awards and recognition from major media publications for offering consumers a great value.
Vision Fitness became the “must have” brand when we introduced our patented folding elliptical trainer in 1998. Our customers loved the unique space-saving folding feature and so did the media. Its first year in the market, our X6200 model was awarded a "Best Buy" by Consumer's Digest. Our elliptical trainers have received a great deal of praise every year since then, again in Consumer’s Digest and in such reputable publications as Parenting, Health, Smart Money, Money, All You, Which? Magazine in the UK, and the list goes on.
By 1999 Vision Fitness was known as one of the top fitness equipment companies in the world. In 2001, Vision Fitness moved its operations to a newly constructed facility in Lake Mills, Wisconsin, to better accommodate its growing number of employees. In 2008, Vision Fitness shifted from being a single company to join the Johnson Health Tech family of brands, along with other award-winning fitness brands Matrix Fitness, Horizon Fitness, LIVESTRONG Fitness and AFG. Operations moved to Cottage Grove, Wisconsin, where Vision Fitness remains today.
In April 2008, we introduced the very popular Suspension Elliptical trainer with PerfectStride motion. In just months, this product received a notable international award and the "Top Gear of the Year" award from ShapeYou.com. Later that year, we introduced our new customizable home fitness products, allowing customers to choose the right frame and console combination to meet their fitness goals.
In 2012, Vision Fitness launched a new logo and website along with a new line of premier home fitness equipment and updated consoles complete with cutting edge technology. Awards and media attention for the line of Vision Fitness exercise equipment amass, with more than 50 "Best Buy" awards for our treadmills, ellipticals and exercise bikes. We continue to design and develop exciting fitness equipment for the specialty fitness market, providing you with options so you can confidently choose the perfect fitness solution to match your fitness goals or facility needs.